“See, it’s a couple n[_____] every generation
I wasn’t supposed to make it out, but decode the matrix
And when they get to speak, it’s like a coded language
Reminds n[_____] of they strength and all the stolen greatness.”
— Ermias Asghedom, a.k.a. Nipsey Hussle, “Loaded Bases”
I believe in the power of belief. And when you believe in yourself, it’s empowering. Unfortunately, there are millions of people in this country who are systemically deterred from feeling empowered. Millions of people that feel like they don’t have a voice. For them, forging a path to self-empowerment can feel like an insurmountable task. One more arduous than a round of “Oregon Trail” (yes, the Commodore 64 version). Yet, there’s a couple of people every generation who are able to defy the odds.
In many parts of Los Angeles, the trails of life are muddy and filled with obstacles. But, trust me, it’s not a game. Nevertheless, the late great Nipsey Hussle forged a path to self-empowerment and returned with a map to help guide the voiceless. He has since been immortalized throughout the city with murals that illuminate his lyrics and spoken words. It’s like a coded language. And whether it’s a quote about success or a verse articulating life’s purpose, these murals are now cultural relics. Street art that became artifacts. They are reminders from Nipsey about the importance of efficacy and empowerment. Reminders to keep our chin up and eyes forward as we reclaim our greatness. For those fortunate enough to decode the matrix, these murals are here to remind us to circle back and help empower the less fortunate.
There is one mural, at Violet and Mateo streets, that reminds me of my purpose. Its message embodies my life’s mantra. The words embedded within this mural resonate so deeply within my core that I permanently affixed them to my body — my tattoo. They represent the duplexity of the power of belief. Where believing in yourself can help to unveil your greatness, and helping others believe in themselves can be empowering. Now, every day I’m reminded to continue forging my path, hustle. But I can’t forget to return with my map, motivate.
Mitchell Hamilton is a professor of marketing in the LMU College of Business Administration where he chairs the Department of Marketing and Business Law. He teaches a course about Marathon Brand, which was developed by the late rapper Nipsey Hussle.